|I’ve noticed something in the last couple of weeks that I find quite striking.I’m running into a lot of people – a LOT – who have started up their own business ventures. A lot of people have lost their jobs, and a number just got fed up and decided to strike out on their own. As a result, there’s a wide range of one-person businesses that have cropped up in the last year or two.
Perhaps it’s always been this vibrant – I’m not sure. The point is that I’m seeing a lot of them because I’m out there networking, promoting my own business.
In a matter of just a few minutes’ conversation, I tend to classify each person as serious about their business, or not so much.
I’m not talking about whether they’re GOOD at their business – we all make plenty of mistakes when we first start out. I’m noticing whether they’re DEDICATED to their venture.
There’s a particular franchise that’s become quite popular of late, and I’ve run across a bunch of people who have signed up as one-person franchisees. When I talk to the 10% who are serious, they:
The other 90% are less serious, it’s clear that they’re just dabbling and hoping for some income until a “real job” comes along. But they’re sabotaging their business success: Nobody but their current family and friends is ever going to become a customer.
Yes, I think the ratio is roughly 90/10. I’ve seen this pattern enough times now, and have tested my theory with others.
Why do you suppose that the most successful franchises have such high fees? A compelling reason is to weed out the 90%, so the 10% who are serious can join and build a robust business. And the 90% aren’t out there damaging the quality of the brand.
Perhaps you’re not out there starting up your next career. But the same logic applies to the rest of your life as well. Certainly you should dedicate your energies to having your best possible life – if you don’t, what’s the point?
Nobody else is going to be as impassioned about your life as you are. Stop waiting for them.
|Carl Dierschow is a Certified Small Fish Business Coach and author of the career management guide, Mondays Stink! 23 Secrets to Rediscover Delight and Fulfillment in Your Work. He is a career coach for those going through interesting transitions, and works with small business owners who need to create breakthroughs in achieving their business goals. Find out more at www.Dierschow.com and www.SmallFish.us.If you are interested in individual career coaching, group coaching, or other resources which might help you with difficult choices, please contact Carl at email@example.com.|
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