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I don’t know what I don’t know

Carl 25 October 2009 0

My thoughts today are about my lack of experience in marketing and selling my company’s services.  The problem is how to get started, because I don’t know how deep I’ll have to dig before I’m done.

Fortunately, this isn’t a totally new experience for me, so I have some aids to help me navigate through this swamp.

The most important thing I do, first, is to admit that I have a big gap in my knowledge and abilities.  Trying to fake it isn’t going to work.  So next is to line up resources that I have available to me:

  • Books, websites, and other static resources
  • Other coaches I know who appear to have worked past this stage
  • Communities that I can connect to where I can learn from other experts

I started organizing my work by going to a class at the local Small Business Development Center and writing down my thoughts in my business plan.  Even though it’s sketchy, it’s helping me to get a feel for how large this area is.

More on a whim than anything else, I’ve started reading a book on B2B marketing.  I love reading, but oddly enough, I seem to learn more from discussions with people.  So I’ve started making a number of contacts with others who can share their expertise with me.  I also went to a couple of networking meetings last week, one of which was for small business owners in the area.

But finally, in the end, I have to put some trust in myself to just get started.  Learning and planning are great, but I need to move into DOING marketing and sales.  That’s what I’ll be focusing on this week.

You might also find this interesting:

  • The next career leap
  • Create some space
  • Non-traditional jobs
  • Asking for help
  • Career Plan B

Posted in Career Coaching
Tagged Career Coaching, learning, marketing, my coaching business, networking
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