Let me have you ponder the difference between these two questions: “Why is this problem important?” “Why is that problem important?” It’s a pretty subtle distinction, but potentially quite crucial. […]
The word “visibility” has gotten a bit of a bad rap inside organizations. I’ve seen it associated with concepts of playing politics, whitewashing, and generally creating a false image. If […]
There’s been a lot of talk in recent years about the importance of creating a personal brand. I first came across the idea in an article by Tom Peters in […]
Here’s the bonus category: Yourself. We’ve spent so much time thinking about other people, we might have forgotten that it’s important how we feel about our own work! Looking at […]
I’ve broken out partners as a distinct category of stakeholders, because the relationships are much different than the others in our diagram. The simple definition of “partner” is someone who […]
As we travel through the stakeholders, your customers end up being one of the most powerful categories. And the length of this list might surprise you! Depending on your job, […]
I can think of a million ways to “fix” other people around me. They’re just all so messed up, aren’t they? Here’s the brutal truth: That’s not the way the […]
On our journey through the stakeholders, people often think that “management” is the easiest one to figure out. But it may be trickier than you think! I define “management” as […]
Let’s start off this series of “stakeholders” by exploring your suppliers. People can struggle with this category, so let’s explore it a bit more. Let’s suppose that you’re in marketing […]
I’d like to spend some articles here talking about all the different people that you work with. Why? Because it’s crucial to developing the kinds of relationships that will help […]
