Key stakeholders: Understand your partners

I’ve broken out partners as a distinct category of stakeholders, because the relationships are much different than the others in our diagram.

The simple definition of “partner” is someone who works with you to deliver value to their customers and your customers, and to their management and your management. In the case of your teammates, the customers and management might be the same. In fact, that makes decisions much easier, because you hopefully have an environment that’s aligned and supports you working together.

Read more on my Workbloom blog»

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» The career you’ll love newsletter – 23 August 2010

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