Giving to get
How do you convince people to like you and give you a break?Here’s a core principle of human behavior, so simple: When people receive something they value, they’re more inclined […]
Tips on how to be motivated
No matter how much I know I need to do some things, it’s a pain. I have to wash the dishes, but nothing much is going to happen if I […]
How to build a personal brand inside a company
There’s been a lot of talk in recent years about the importance of creating a personal brand. I first came across the idea in an article by Tom Peters in […]
The most important stakeholder: Yourself
Here’s the bonus category: Yourself. We’ve spent so much time thinking about other people, we might have forgotten that it’s important how we feel about our own work! Looking at […]
Key stakeholders: Understand your partners
I’ve broken out partners as a distinct category of stakeholders, because the relationships are much different than the others in our diagram. The simple definition of “partner” is someone who […]
Key stakeholders: Understand your customers
As we travel through the stakeholders, your customers end up being one of the most powerful categories. And the length of this list might surprise you! Depending on your job, […]
How to Use Influence to Your Advantage
I can think of a million ways to “fix” other people around me. They’re just all so messed up, aren’t they? Here’s the brutal truth: That’s not the way the […]
Key stakeholders: Understand your management
On our journey through the stakeholders, people often think that “management” is the easiest one to figure out. But it may be trickier than you think! I define “management” as […]
Key stakeholders: Understand your suppliers
Let’s start off this series of “stakeholders” by exploring your suppliers. People can struggle with this category, so let’s explore it a bit more. Let’s suppose that you’re in marketing […]
All your key stakeholders
I’d like to spend some articles here talking about all the different people that you work with. Why? Because it’s crucial to developing the kinds of relationships that will help […]