This has been an eventful week for me and my business – a key turning point. This is the week I moved from planning to doing.
It’s scary, but it’s so wonderful to be doing what feels to be such useful activity.
I had a chance to attend a fantastic workshop this morning, led by the incomparable Gus Lee. Never heard of him? He’s a leader in challenging people to find and develop a core of character in their lives.
There’s been a lot of chatter in recent years about “your personal brand.” Even though the idea can be sometimes used in a rather cynical fashion, I’ve found it to be pretty valuable for myself.
Here’s the idea: People will formulate ideas about who you are and why you might be valuable to know (or employ). What happens if you drive that intentionally, rather than just have it happen at random?
My thoughts today are about my lack of experience in marketing and selling my company’s services. The problem is how to get started, because I don’t know how deep I’ll have to dig before I’m done.
In setting up my new business, one of the toughest challenges so far is picking a company name. I’ve been (kind of) working on that for a month now, but have really been putting concerted effort behind it for the last week.
Why is it so difficult?
I hinted that a big decision was in the works for me, which is this: I’m no longer hunting for a job. Instead, I’m now building my coaching business. What surprises me is how much of a difference this makes in my life.
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