| I had a wonderful opportunity last week to deliver a presentation to a bunch of software company CxOs who were gathered for a conference in Denver. It generated a whole lot of excitement and good interest in my coaching services.
The primary value was to show a lot of people in different companies what kind of expertise I have. (more…) |
Most of the experiences you have every day you don’t remember. They’re forgettable exactly because they’re unexceptional.
What we remember, what we pay attention to, are things we DON’T expect. The surprises.
Read more on my Workbloom blog»
The Career You’ll LoveSponsored by Carl Dierschow’s career blog at www.Dierschow.com |
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| Welcome to my career tips newsletter! I encourage you to pass this to anyone who might have an interest in revitalizing their career – instructions for subscribing are at the bottom. | |
Spending money to make moneyNow that I’ve moved out of the corporate world and am running my own business, I’ve experienced a huge mindset shift. Quite simply, I now look at my life decisions – not just business – in a Return On Investment (ROI) frame. Growing up, my schooling and activities were paid for by my parents. When I got to college, they helped me out with the first year and a half, and I paid for the rest. But I wasn’t thinking of this as an investment of my money that would give me great returns – I wasn’t that sophisticated. (more…) |
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The Career You’ll LoveSponsored by Carl Dierschow’s career blog at www.Dierschow.com |
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| Welcome to my career tips newsletter! I encourage you to pass this to anyone who might have an interest in revitalizing their career – instructions for subscribing are at the bottom. | |
Non-traditional jobsThis morning I led a short discussion about non-traditional jobs. What is this? Well, a traditional job is where
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There’s been a lot of talk in recent years about the importance of creating a personal brand. I first came across the idea in an article by Tom Peters in Fast Company Magazine in 1997, but he didn’t originate it.
Here’s the concept: Any powerful brand (Coca-Cola, McDonald’s, iPhone, Facebook) stands for much more than the products that it names. McDonald’s stands for more than just a certain kind of food, it’s also about kid-friendliness, reliability, cleanliness, and value. These attributes are incredibly consistent over the long term, and drive much more visibility and loyalty than just the food they sell.
Read more on my Workbloom blog»
I heard a great presentation by Edward Hernandez in Denver last week which was quite interesting. He was talking about one of my hot topics at the moment, employee engagement. I thought I’d share with you an additional observation which I believe is much more important than it first seems:
As the economy rebounds, companies will be reluctant to hire full-time employees. Fairly obvious, right? But this has broad implications.
Nobody likes a braggart. But there are times where you need to promote yourself – to your boss, to potential customers, to future employers. How do you promote yourself in a way which doesn’t come across as shameless and inauthentic?
Here’s the trick: You promote in a way which is well-founded, or where promotion isn’t the primary message.
My thoughts today are about my lack of experience in marketing and selling my company’s services. The problem is how to get started, because I don’t know how deep I’ll have to dig before I’m done.
—> Small Fish Business Coaching