The Career You’ll Love

There’s been a lot of talk in recent years about the importance of creating a personal brand. I first came across the idea in an article by Tom Peters in Fast Company Magazine in 1997, but he didn’t originate it.

Here’s the concept: Any powerful brand (Coca-Cola, McDonald’s, iPhone, Facebook) stands for much more than the products that it names. McDonald’s stands for more than just a certain kind of food, it’s also about kid-friendliness, reliability, cleanliness, and value. These attributes are incredibly consistent over the long term, and drive much more visibility and loyalty than just the food they sell.

Read more on my Workbloom blog»

I heard a great presentation by Edward Hernandez in Denver last week which was quite interesting.  He was talking about one of my hot topics at the moment, employee engagement.  I thought I’d share with you an additional observation which I believe is much more important than it first seems:

As the economy rebounds, companies will be reluctant to hire full-time employees.  Fairly obvious, right?  But this has broad implications.

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Nobody likes a braggart.  But there are times where you need to promote yourself – to your boss, to potential customers, to future employers.  How do you promote yourself in a way which doesn’t come across as shameless and inauthentic?

Here’s the trick:  You promote in a way which is well-founded, or where promotion isn’t the primary message.

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My thoughts today are about my lack of experience in marketing and selling my company’s services.  The problem is how to get started, because I don’t know how deep I’ll have to dig before I’m done.

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