{"id":767,"date":"2010-06-08T20:29:19","date_gmt":"2010-06-09T03:29:19","guid":{"rendered":"http:\/\/dierschow.com\/wordpress\/?p=767"},"modified":"2010-06-09T15:31:08","modified_gmt":"2010-06-09T22:31:08","slug":"how-to-build-a-personal-brand-inside-a-company","status":"publish","type":"post","link":"http:\/\/dierschow.com\/wordpress\/career\/how-to-build-a-personal-brand-inside-a-company","title":{"rendered":"How to build a personal brand inside a company"},"content":{"rendered":"<p>There\u2019s been a lot of talk in recent years about the importance of creating a  personal brand. I first came across the idea in an article by Tom Peters in Fast  Company Magazine in 1997, but he didn\u2019t originate it.<\/p>\n<p>Here\u2019s the concept: Any powerful brand (Coca-Cola, McDonald\u2019s, iPhone,  Facebook) stands for much more than the products that it names. McDonald\u2019s  stands for more than just a certain kind of food, it\u2019s also about  kid-friendliness, reliability, cleanliness, and value. These attributes are  incredibly consistent over the long term, and drive much more visibility and  loyalty than just the food they sell.<\/p>\n<p><a href=\"http:\/\/workbloom.com\/blog\/personal-branding\/how-to-build-a-personal-brand-inside-a-company\/\" target=\"_blank\" class=\"broken_link\">Read more on my Workbloom blog\u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s been a lot of talk in recent years about the importance of creating a personal brand. I first came across the idea in an article by Tom Peters in <a href=\"http:\/\/dierschow.com\/wordpress\/career\/how-to-build-a-personal-brand-inside-a-company\" class=\"more-link\">[&hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[15,7,35,18],"class_list":{"0":"entry","1":"post","2":"publish","3":"author-carl","4":"post-767","6":"format-standard","7":"category-career","8":"post_tag-career-coaching","9":"post_tag-job-change","10":"post_tag-marketing","11":"post_tag-relationships"},"_links":{"self":[{"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":2,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":769,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/posts\/767\/revisions\/769"}],"wp:attachment":[{"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dierschow.com\/wordpress\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}