In setting up my new business, one of the toughest challenges so far is picking a company name.\u00a0 I’ve been (kind of) working on that for a month now, but have really been putting concerted effort behind it for the last week.<\/p>\n
Why is it so difficult?<\/p>\n
I think it’s because I know I’ll have to live with this name for a long time.\u00a0 In a way, I’m getting “married” to the name and don’t want to make the wrong choice.\u00a0 And there’s a number of relatively vague criteria for this, a mixture of logical and emotional, thinking and feeling, even with legal ramifications thrown in.\u00a0 That’s not unlike many big choices that we’re faced with, on the job or In Real Life.<\/p>\n
In the end, the way I moved to a decision was:<\/p>\n
My final decision?\u00a0 Possibilities Partnership LLC<\/strong>.\u00a0 No, it’s not stunningly clever, but I didn’t want that.\u00a0 This name is built on the fundamental philosophy of working in partnership with my customers to build their best future based on the possibilities which exist.\u00a0 I’ll be moving my coaching style away from focusing on fixing problems, toward creating and designing.\u00a0 It helped that I had captured some of these ideas in my business planning, but the name also helps me to make them more concrete.<\/p>\n And yes, being a technoid, I immediately went out and grabbed the www.PossibilitiesPartnership.com<\/a> website URL.\u00a0 That in fact was a primary criteria for the name – so many other two-word combinations are already taken by legitimate companies and less savory URL parkers.<\/p>\n How do you get yourself through tough decisions?<\/p>\n","protected":false},"excerpt":{"rendered":"