I had a chance to participate in a panel discussion this morning, about helping people who are thinking of “becoming their own boss.”\u00a0 There’s many paths people might take:<\/p>\n
A great discussion that came afterward, though, was around how to establish one’s expertise in order to find work.<\/p>\n
My experience has been that people need to:<\/p>\n
In my case, I’m establishing my brand in northern Colorado as a professional small business coach.\u00a0 So what expertise is valuable to my potential clients?<\/p>\n
What’s a “credible context”?\u00a0 For me, I deliver in-person workshops, write for the local business paper, and participate in selective LinkedIn discussions.<\/p>\n
I back this up with a philosophy of optimism, creativity, friendliness, and professionalism.\u00a0 Part of that comes from the larger context of the company, Small Fish Business Coaching<\/a>, but it’s also something which guides my decisions every day.<\/p>\n If you’re seeking to build your reputation in the industry as a person with expertise, then look at those three dimensions.\u00a0 It’ll help you get your next job, land a consulting contract, or even be considered for higher-valued positions in your current company.<\/p>\n","protected":false},"excerpt":{"rendered":"