|Whether you’re looking for a job, or to advance your career, one of the key needs is to find the decision makers who could help you achieve your goals. These are often highly placed managers who are given formal authority by the organization.They’re pretty easy to find, but often hard to connect with. That’s where the Influencers come in. In many ways, these people are perhaps even more important, because:
Decision makers will use their trusted advisors to bounce ideas off, to get more honest feedback, and to discover something closer to the “real story” about important issues. When they are working on solving a problem, they’ll look to a small circle of friends and colleagues who might have ideas and wisdom.
These advisors, for you, are the Influencers. When you are perceived as valuable by the Influencers, they are more likely to recommend you positively to those key decision makers.
But here’s the challenge: They’re hard to find.
In theory, the staff that works directly for a manager would be the best advisors. The problem they have, though, is that they’re biased by the fact that the manager has strong impact on their personal career and job role, and they can often be too “close” to a particular issue to see the big picture. Paradoxically, the manager may see them as less trustable than someone else who is less visible, even outside their particular organization.
Influencers can often be found:
Ideally, you would have access to find out where the decision maker is getting information and support:
Admittedly, it might be a bit creepy to watch someone that closely – not a good move for your career. So the challenge is to put yourself in situations where you can increase contact with people who you suspect might be Influencers, and get a sense of how broad their impact might be. And remember, you’ll have to give value in return in order to cultivate a healthy relationship.
An important resource
I’ve been using Google Alerts for several years now, and it sure saves me a lot of time. You take any Google search that you’ve found to be valuable, and can set it up to repeat on a periodic basis and e-mail you the results. I’ve found it valuable for monitoring competitors, industry trends, and even what other people are saying about me.
Since I have a unique name, when I type “carl dierschow” and “dierschow carl” into Google, I get a pretty complete listing of all references to my name. But more important, I’d like to know when something new crops up – a review of my book, a pointer to my blog, whatever. So I set up a Google Alert to send me a message whenever something crops up, and then I have a chance to see if it’s something I’m interested in. I never have to go out looking, instead it comes to me.
Is there something you’re interested in monitoring on the web? This is a must-have tool.
|Carl Dierschow is a Certified Leadership Coach and author of the career management guide, Mondays Stink! 23 Secrets to Rediscover Delight and Fulfillment in Your Work. He is a career coach for those going through interesting transitions, and works with leaders who are creating amazing teams. Find out more at www.Dierschow.com and www.PossibilitiesPartnership.com.If you are interested in individual career coaching, group coaching, or other resources which might help you with difficult choices, please contact Carl at email@example.com.
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